Jasper Wang
Building SaaS from zero to real users — in public.
Most startup advice skips the messy middle. I write about the part between "I built something" and "people actually use it."
I'm currently building ZeroToUser and SpotAQ, and documenting what I learn about early distribution, product adoption, AI visibility, and founder consistency.
What I Write About
- User intent
Finding real user intent before building more features.
- Signal from conversations
Turning messy conversations into product and GTM signal.
- Low-feedback building
Building through low-feedback periods.
- Product adoption
Reducing product adoption friction.
- AI visibility
Making SaaS brands visible in the AI/LLM era.
Find me
Things I'm Building
2 SaaS productsLatest Notes
all postsStart here if you're building an early-stage SaaS and trying to get from idea to real users.
I built a tool to measure AI visibility. Turns out it had been lying to me.
I pointed SpotAQ at itself, got a zero, and audited the measurement code. 38% of the score was measuring my own infrastructure and the shape of the category, not how AI talks about the brand.
From 0/30 to 15/15: What Dogfooding Taught Me About AI Lead Quality
How dogfooding ZeroToUser helped me improve its first reviewed batch from 0/30 relevant leads to 15/15—and what I learned about AI lead qualification.
I Used ZeroToUser to Find Users for ZeroToUser—and Found a Problem
I used ZeroToUser to find potential users for ZeroToUser. The results exposed a deeper product problem: the system was filling the daily lead quota before proving that each conversation was actually relevant.
AI Visibility Is Not Just for SaaS
AI visibility is not only a SaaS problem. As AI becomes a discovery layer, ecommerce brands, agencies, exporters, local businesses, and service companies will all need to understand how AI systems describe, compare, cite, and recommend them.