Writing
Notes from building SaaS products before they work.
Essays, build logs, and operating lessons on early distribution, product adoption, AI visibility, and turning repeated pain into products.
DistributionProductBuild LogsAI VisibilityFounder Notes
The Hardest Part of Building in Public Is Continuing When It Feels Pointless
Building in public is not only about posting consistently. It is about learning how to keep going when the process feels disappointing and the signal is still unclear.
Early Distribution Is Not Posting More. It's Finding Relevance.
Early distribution is less about broadcasting your product and more about finding people already expressing the pain your product solves.
Your Biggest Competitor Isn't Another Startup. It's Inertia.
A founder note on why better products do not automatically win, and why adoption is often about making change feel safe enough.